Monday, 28 September 2009

HOLLOW BULLET POINT BANKS

Forget restoring Glass-Steagal, we should withdraw the legal right of financial services to advertise, granted to them in 1984. Collectively what it has cost banks to define themselves in a few mot justes must be the most expensive one line haiku poems ever, save perhaps those written by Mao Tse Tung or the Nazi 'Strength through Joy'?
You live. We'll take care of the details
(HypoVereinsbank, Germany Advertising slogan)
Always giving you extra / Get a little extra help from the Halifax (Halifax bank,UK, now HBOS Slogans. The Bank of Scotland previous slogan was: A friend for life!)
The bank for a changing world
(BNP Paribas Bank, European Ad slogan: BNP Paribas)
More ideas for your money / Turning banking on its head / Because life's complicated enough / Investments with Abbey endings/ Get the Abbey habit.
(Abbey National Bank, UK Slogans: Abbey)
The bank for sustainable development/ When your money is safe everything is too
(Dexia Bank, Belg/Lux)
The Bank in Your Mind
(GarantiBank International, Turkey Marketing slogan)
Britain's best business bank
(Allied Irish Bank Advertising slogan)
You and us / UBS. Here today. Here tomorrow.
(Union Bank of Switzerland - UBS Slogans)
360° Finance -It's time for an expert.
(Credit Suisse bank Slogans)
Whatever makes you happy
(Credit Suisse Private Banking tagline)
You first / Banking worth talking about
(Lloyds TSB banking Taglines)
The bank that likes to say Yes
(Trustee Savings Bank, now Lloyds TSB in LBG, Ad slogan)
Make it happen / Where people matter
(Royal Bank of Scotland Advertising slogans)Your Life. Anything is possible/ Be with AIB
(Allied Irish Bank Advertising slogan)
Fluent in finance / It's our business to know your business
(Barclays bank Slogans)
The right relationship is everything
(Chase Manhattan Bank Tagline)
Make it happen
(Commonwealth Bank of Australia, advertising slogan as part of RBS)
Save Your Money!
(ING Direct bank Marketing slogan)
Making more possible
(ABN AMRO bank Advertising slogan)
Life. Money. Balance both.
(Scotiabank, Canada, Motto)
Your Citi never sleeps/ Because the Citi never sleeps/ Live Richly/ The whole world in one bank. / Where money lives
(Citigroup/Citibank Slogans)
What's in your wallet?
(Capital One Bank Advertising slogan)
Higher Standards / Embracing ingenuity/ Think what we can do for you
(Bank of America Slogans)
Come and talk to the listening bank/ Together we make a great team
Midland Bank (founded 1836 and after 1992 part of HSBC group)
The world's local bank
(HSBC Bank, 5,500 offices in 79 countries, advertising slogan)
Advice you can bank on
(Dresdner Bank Tagline)
A passion to Perform./ Leading to results
(Deutsche Bank Ad slogans)
We value your time
(Centurion Bank, India, Motto)
The clean Swiss bank.
(COOP Swiss Bank Advertising slogan)
Good with Money/ Customer led, ethically guided/ Financially Sound, ethically sound - a bank with a difference
(Co-0p Bank, UK, taglines)
The power to do more
(Timesbank, India, advertising slogan)
The bank of South Australians
(BankSA, South Australia, marketing slogan)
Not Your Typical Bank
(Citizens Bank, USA, part of RBS group, advertising slogan)
The Thinking Behind the Money
(PNC Bank Tagline)
Ideas ahead
(Commerzbank, Germany Advertising slogan)
At the service of your ideas
UniCredit bank, Italy, advertising slogan)
Ask. Listen. Solve
(Commerce Bank, USA, Kansas, Missouri & Illinois, advertising slogan)
Uncommon Wisdom
(Wachovia Securities Corporate & Investment Banking Group, advertising slogan)
You're Not Just Another Customer. We're Not Just Another Bank.
(SouthTrust Bank, in 2004 SouthTrust merged with Wachovia, tagline)
More human interest
(Washington Mutual banking & financial services Ad slogan)
A Bank and popular at the same time
(Banque Populaire, France, advertising slogan)
How can we help you?
(First National Bank, South Africa, advertising slogan)
Solid partners, flexible solutions
(Fortis banking and insurance Advertising slogan)
Making every moment count
(Maybank, Singapore, Malaysia, advertising slogan)
The Next Stage in Banking
(Wells Fargo banking Marketing slogan)
Today. Tomorrow. Together
(Absa bank, South Africa Motto)
Where you know your banker and your banker knows you
(EvergreenBank, USA, slogan)
Five Star Service Guaranteed
(US Bank, marketing slogan)
Have the life you want. / It's easy to bank with AMP.
(AMP financial services, New Zealand, taglines)
Value from ideas
(Santander group banking, advertising slogan)
Milford's Best Bank!
(The Milford Bank, USA, motto)
How can we help you?
(SunTrust bank, USA, advertising slogan)
The relationship people
(AmSouth bank, USA, Ad slogan)
One client at a time.
(Morgan Stanley investment bank marketing slogan)
Another way/ To save and invest, talk to Natwest
(Natwest Bank taglines)
If you got this far you may wish to check out some of the problems with hollow bullet points? See: http://www.metacafe.com/watch/2576309/hollow_point_bullets_recalled_that_dont_explode_in_targets/
For a potted history of bank advertising see:
http://www.governmentalityblog.com/my_weblog/2009/08/the-big-money-a-short-history-of-financial-advertising.html

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